Nmix 7015 deliverables

Raindrops on roses and whiskers on kittens, bright copper kettles and warm woolen mittens…these are a few of the favorite things, lovingly created by Emily Dardaman on behalf of UGA’s New Media Institute. If you’re not sure what you’re looking at, that’s ok, simply return to the homepage via our cute little owl up top.


User research method report

The initial website launch includes the following content: blog, founder bios, and 2-tiered book subscription commerce option. To test the efficiency, effectiveness, and user affect of these features among the target market, a two-part usability study has been designed. 


project summary and pitch

Today, we’re overjoyed to share the Normal Books experience with friends near and far. That means a brand-new website, plus something different: a hand-picked book subscription service. Your favorites, sent straight from our shelves to your arms. We’ve got one for the kids too.



To show off Normal Books’ personal touch, we are launching an online book subscription service. For one low—and I mean low—price each month, friends of Normal Books can receive a custom-tailored book in the mail.

NormalBooks Mood Board.png

style guide

See the inspiration behind the fonts, font weights, colors, and all that jazz. Truth be told, by being on this page, you’ve seen most of it already. You better be a big nerd to look up the details!

Poster Mock Up

Loud, proud, and full of life: this is the new look for Normal Books. Don’t worry, we’ve got our mascot (the as-yet unnamed owl) looking out for you in the corner.

Trailer Storyboard

In a world built on books, one independent Athens bookstore dared to beat Amazon on prices. It’s a story of friendship and love, from us to our city.